Push-out and engage with effective email marketing.
A few weeks back I spoke on the value of understanding the Goals on your website.
Now further expanded, I wanted to briefly talk on defining those goals when considering email marketing and database growth.
Simply put the size of your database and the manner in which you engage the database is a key factor in the overall profitability of the business.
Email marketing is a fantastic cost effective means of staying in communication with your audience and of course generating new business.
Obtaining email addresses and names can be done in two ways.
The first and most cost effective is encouraging people to sign up to the mailing list when they arrive at your website. To do this correctly, they need to have a reason to give you their details. Perhaps a free Ebook or download?
When considering collecting potential customer email addresses. Keep the stable point in mind:
At a very minimum they should not be leaving my website without giving me their contact details.
The second way to grow your database is in fact to purchase a suitable email database that has in fact opted to receive third party communications.
When purchasing such data there is of course the need to allocate a budget, however this can in fact move your overall database size and scope of communication from a few hundred to tens of thousands of potential customers every single week. Which when considering the ability to track if emails are opened and read, provides a whole new realm of potential.