Straight back to Google to find another website. Your Competitor.

The bounce rate is purely a person arriving at the website…
Not convinced they have arrived at the right place, so they bounce!

Clearly this is a huge problem for the website owner.

For example, say you get two hundred people arriving at your website every week and the bounce rate is 50%.
What this means is 50% of the people arriving at your website are leaving without saying a word.

This is even more painful to see when such website owners invest heavily into pay per click and yet still has a ridiculously high bounce rate.

When we take a moment to review a website. That is what the pages are actually asking the user to do? The feel of the pages, the ease of navigation? Do we begin to build a clearer picture!

When we go that one step further and install the valuable tracking software “Google Analytics” do we really start to see statistically what is actually going on…

And this is where true web marketing comes into being.

Here at UK Best Web Marketing. We stay current with the latest web marketing strategies and techniques to ensure our heightened ability to generate quality traffic and vital to every business owner on the planet. CONVERSION.

Current web marketing strategies include Seo, Social Networking and email marketing to generate high quality traffic.

We implement full trend analysis and maximise on all aspects of User Experience to ensure maximum conversion ratio.

As standard we install Google Analytics and Web master tools on all websites.

We offer a competitive high quality service with prices starting from as little as £100.

All our web marketing work is results based and we only ask for a final payment, once our objectives has been met.
Guaranteed niche traffic increase or NO Final payment.

Rather… The real problem lies in the fact we just don’t seem to have a clue what to do when our precious targeted customer arrives at our website and simply leaves without saying a word…

What I am refering to is USER EXPERIENCE and TREND ANALYSIS

If you take just one key point away from this article. It should be this…

A high traffic website does not guarantee a thing. NOT A THING. Maximise on USER EXPERIENCE and TREND ANALYSIS and you automatically upgrade to playing a much bigger game.

For instance, have you installed www.google.com/analytics on to your website yet? ITS FREE

If you have done go right ahead and login.

The Bounce gives you a very real picture as to the number of potential customers that are arriving at your website (daily) and simply leaving without saying a word.
BAD NEWS – ESPECIALLY IF YOU ARE PAYING FOR TRAFFIC..

Inevitably ongoing considerations must include:

1)Observation

There is simply no getting away from it.
The moment you understand what is going on with the users that are arriving at your website. The moment you are able to face your responsibility and create a better working model.

2)Experimentation

Once you have got your head around, what exactly those users are doing on your website. Maximise! Ask the questions, why are they going to that particular page? What are they looking for? Are they finding what they are looking for? Are those pages getting my message across?

Final tips to take home

The user is looking for a particular product or service. Ensuring your website meets those expectations is the key to successful conversion..

Don’t over design, make it complicated and don’t put things in peoples way.
It is a fact Google succeeded by keeping it simple – yet in the background they deliver.
Keep it fast – people hate delay.
Be an Authority – Be honest – Give links to credible sources
Always get a second opinion – especially when designing – Always get your customers feedback.
Show people your human side
Speak your users language

And that is it…Deep breath… Any more pointers or thoughts it is always nice to hear from you.
Happy marketing, Brandon Sandler, Web marketing Manchester specialist.