Improve your business by listening
Improve your business by listening to those who matter.
Strategy four | Improve your business by listening to those who matter.
Over the years my experience as a web designer and marketer has highlighted a number of things.
For example understanding that the consumers decision is based on specific factors. Those factors may include Keeping it simple, No overuse of flash, A fast website platform, Good...
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A great website cannot guarantee a sale.
A great website cannot guarantee a sale.
Sadly it has been observed on three separate occasions, that after building beautiful websites and then running them over Adwords.
The outcome is lack of conversion and an unhappy business owner. Why?
We see a product or service we feel we can offer. We start the project, of course need a website.
The product goes to market and conversion is not there.
As...
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Push-out and engage with effective email marketing.
Push-out and engage with effective email marketing.
A few weeks back I spoke on the value of understanding the Goals on your website.
Now further expanded, I wanted to briefly talk on defining those goals when considering email marketing and database growth.
Simply put the size of your database and the manner in which you engage the database is a key factor in the overall profitability of the business.
Email...
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If it is not earning you money, ask why.
Generating the right levels of interest to your website is of course always an issue for the business owners – however if Google Analytics highlights traffic is arriving at your website from Good sources, yet you experience Zero conversion over a reasonable time period. I would suggest you look again at the overall design and pitch – that is your offer and what you want the potential visitor...
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How to win £375 worth of web marketing.
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Enter and win a chance to receive £375 worth of web marketing promotion on Google UK, also included full tracking & reports…
OR
Opt for our second prize for a fully professional website designed.
UK Best Web Marketing as a business has been established for the last eighteen months.
Within such time we have created a numberof highly professional websites and been part
of a number highly...
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Vital tips & links for an immediate impact.
Having just created your new website, it all too quickly becomes clear that launching a website is only the beginning. Towards the end of this article I have provided some vital tips and links for an immediate impact.
The real challenge we all face is driving the QUALITY TRAFFIC.
Attracting your customers and getting your website working for you!
After seeing a fair few Google Analytic accounts, you...
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Understand your bounce rate
For a business there is nothing worse than a consumer arriving at your website, not being truly convinced in the web brand, product or perhaps authenticity of the site and as a consequence leaves, never to be seen again..
Straight back to Google to find another website. Your Competitor.
The meaning of bounce rate is purely a person arriving at a website, not convinced they have arrived at the right...
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Where will you be in 2010?
Where will you be in 2010?
A new year is very much on the horizon – exciting hey! For what it’s worth, I can not actually believe 2010 is around the corner. Buy hey there you go!
So what are you going to be doing with regards to generating new business – where will you be in 2010?
Cold calling, Magazine promo, leaflet dropping, Articles, Radio adds, Email marketing, Seo, Blogging????
Now...
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Traffic is irrelevant….
Well perhaps that’s not completely true. Nevertheless as I march ever forward into the world of search engine optimisation, social networking and database development. It becomes ever more inevitable that perhaps one of the greatest problems we actually face as web masters and business owners is not the reality we are unable to generate traffic to our websites. No, this is certainly achievable!
Rather…...
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Use your brain, not your budget.
With over two years experience in the recruitment industry, I will be the first to stand up and say picking up a telephone and cold calling is your bread and butter.
The problem however with picking up a telephone and for that matter other “outbound techniques”, is simply this, the potential customer is being bombarded with outbound marketing campaigns including cold calls from similar businesses.
Therefore...
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